Casino Affiliate Convention (Amsterdam 2004) Agenda
Casino Affiliate Convention is proud to sponsor the National Center for Missing & Exploited Children (NCMEC). Programs like the NCMEC helped find 15 year old Elizabeth Smart on March 12, 2003 after 9 months of being missing. Please take a moment to view the pictures and report if you have seen them.

We are also proud to sponsor the National Council on Problem Gambling (NCPG), an organization devoted to the assistance in treatment for all types of problem gamblers and their families as well as encourage research and programs for prevention and education.


CASINO AFFILIATE CONVENTION
Thursday - April 15, 2004

NH Krasnapolsky Hotel
GAMING MARKETING CONFERENCE
Thursday - April 15, 2004

NH Krasnapolsky Hotel
 
08:00 AM Registration / Exhibit Hall opens
 
08:30 AM Opening Remarks by Marc Lesnick
(The Conference Organizer)>
Grand Ballroom
 
08:45 AM Keynote Presentation: Advertising Law and Gaming Law in Europe - Where you can and can't advertise

Speaker:
Ewout Keuleers - (Attorney At Law) - ULYS Law Firm
Grand Ballroom
 
09:45 AM Networking Break   (45 Minutes)
Volmers Rooms
 
10:30 AMOnline Gaming Player Demographics for Each Country in Europe

Speaker:
Marcus Hallam
(Director)
MegaPanel
(in Association with Nielsen/Netratings)
Grand Ballroom
10:30 AMCasino Marketing Strategies and its Application

Speaker:
Ricki Chavez-Munoz
(Associate Editor)
Casino International
St Johns Rooms
 
11:15 AMSearch Engine Optimizations for Gaming Sites in Europe: Strategies and Suggestions

Speaker:
Prabuddha S. Raychaudhuri

(Founder & CEO)
Search Engine Optimization Guru Grand Ballroom
11:15 AM[GMC] Land-Based Casino Marketing to the Baltic Regions (Latvia, Estonia & Lithuania)

Speaker:
Andrius Macikas
(Marketing Manager)
Casino Olympic
(Estonia)
St Johns Rooms
 
12:00 PM Lunch   (90 Minutes)
 

CASINO AFFILIATE CONVENTION
WORKSHOP A

Grand Ballroom
CASINO AFFILIATE CONVENTION
WORKSHOP B

St. Johns Room I
GAMING MARKETING CONFERENCE
WORKSHOP C

St. Johns Room II
 
01:30 PM - 03:00 PM 01:30 PM - 03:00 PM 01:30 PM - 03:00 PM
Pay Per Clicks - European Language Gaming Related Keywords: Selecting the best and most cost effective for the EU

Speaker:
Daniel Ishaq

(CEO)
eSpotting
Online Casino/Sportsbook Advertising to Russia, Poland, Czechoslovakia and other Eastern European Countries

Speaker:
Martin Bongers
(Marketing Director)
SurfConnect
An Integrated Marketing Plan to Promote a Casino in the United Kingdom and Europe as a Whole

Speaker:
Anthony Tatum
(CEO)
Big Cat Communications
 


3:00 PM Networking Break (30 Minutes)


CASINO AFFILIATE CONVENTION
WORKSHOP A

Grand Ballroom
CASINO AFFILIATE CONVENTION
WORKSHOP B

St. Johns Room I
GAMING MARKETING CONFERENCE
WORKSHOP C

St. Johns Room II
 
03:30 PM - 05:00 PM 03:30 PM - 05:00 PM 03:30 PM - 05:00 PM
Alternative Forms of Online Marketing Campaign Management - Planning, Buying and Analysis for the Successful Online Marketing of a Casino/Sportsbook/Lottery Website

Speakers:
Katja Henneveld

(Account Director)
& Lawrence Merritt
(European Director of MediaBrokers)
Atlas DMT
Online Casino/Sportsbook Advertising to Germany, Austria and Switzerland

Speaker:
Sven Obermayer

(Partner)
Casino Web Cam
LED Signs for E.U. casinos: What attracts more players outside the casino and on the casino floor

Speaker:
Hilde De Swerdt
(International Marketing Manager)
BARCO
 

05:00 PM End of Day 1
 
09:00 PM Partnerlogic
(Platinum Sponsor)
PARTY - The Supperclub Lounge (At Jonge Roelensteeg in Amsterdam)
MORE INFO HERE
RSVP Required : e-mail to RSVP
 

CASINO AFFILIATE CONVENTION
Friday - April 16, 2004

NH Krasnapolsky Hotel
GAMING MARKETING CONFERENCE
Friday - April 16, 2004

NH Krasnapolsky Hotel
 
08:45 AM Registration / Exhibit Hall opens
 
09:00 AMAffiliation with Online Poker Rooms
Speaker:
Yariv Ron
(Business Development Manager)
Empire Poker
09:00 AMThe VirginGames Destination Site for the Casino Industry

Speaker:
Ross Sleight

(Marketing Director)
VirginGames
 
09:45 AM Networking Break   (45 Minutes)
Volmers Rooms
 
10:30 AMUsing Press Releases for both Casinos and Web Portals to Generate Interest and Traffic

Speaker:
Michael Casselli

(President)
Lyceum Media
10:30 AMBranding a Land-Based Casino/Sportsbook using Internet Technology: Case examples for EU Casinos, Sportsbooks and Race Tracks

Speaker:
Lauri Gorski
(CEO & President)
European Gaming & Technology
 
11:00 AMOnline Casinos in Europe: What the Player Expects versus What the Player Receives

Speaker:
Bryan Bailey

(Webmaster)
Casinomeister
11:00 AMLand-Based Casino Marketing to Barcelona and Spain

Speaker:
Vincent Trudel

(General Manager)
Casinos de Catalunya
(Barcelona)
 
11:30 AMTo Be Announced 11:30 AMResponsible Gaming in Europe: Correct Promotion for Land-Based Casinos Within Specific E.U. Nations

Speaker:
Pieter Remmers

(Director)
Assissa
 
12:00 PM Lunch   (90 Minutes)
 

CASINO AFFILIATE CONVENTION
WORKSHOP A

Grand Ballroom
CASINO AFFILIATE CONVENTION
WORKSHOP B

St. Johns Room I
GAMING MARKETING CONFERENCE
WORKSHOP C

St. Johns Room II
 
01:30 PM - 03:00 PM 01:30 PM - 03:00 PM 01:30 PM - 03:00 PM
Combing Creatives with Content: What works best for EU portals and Advertising.

Speaker:
Manuel Frank

(Affiliate Marketing Manager)
Golden Star Network
Wireless Casino and Sports Gambling in the E.U.: How to convert with a casino, a sportsbook or a portal


Speaker:
Paul Gragtmans

(Senior Vice President)
Phantom Fiber
Direct Marketing of a Casino in Europe

Speaker:
Alex Czajkowski
(Director)
Frontline Media
 

3:00 PM Networking Break (30 Minutes)


 PANEL
Grand Ballroom - NH Krasnapolsky Hotel
 
03:30 PM Steve Baker
(CEO)
Golden Palace

Ross Fleight
(Marketing Director)
VirginGames.com

Yariv Ron
(Business Development Manager)
Empire Poker

Bryan Bailey
(Webmaster)
Casinomeister

Kevin Lindsey-Payne
(Webmaster)
Reviewed Casinos

Additional Panleists To Be Announced
Affiliate and Casino Operator Points of View
 
 
05:00 PM -=-=-=-=- Conference Adjourns

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